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Design Pickle VS Penji: Which Is The Best Unlimited Graphic Design Service? (w/Promo codes)

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Design Pickle vs Penji cover

Two names dominate the unlimited graphic design space – Design Pickle vs Penji. Which is the better service for you? We signed up for both companies to find out the pros and cons of both, so you don’t have to.

See the complete list of unlimited graphic design companies we compiled for your research.

What is unlimited graphic design?

Unlimited graphic design companies are an alternative method to purchasing professional design. These services have a subscription business model, so depending on the number of designs you need, it can be considered budget-friendly or more expensive than other options.

No hiring, no HR, no interviews, and absolutely no managing on your part. Just submit the designs, and the company will find the best designer for you and take care of the rest. Sounds too good to be true? We did an in-depth Penji review and Design Pickle (coming soon) to see if the promise is real.

Today, we’ll see which of these two unlimited graphic design service providers offer the best value for your money. For our comparison review, we’re going to look into the following criteria: speed, quality, communications, ease of use, and value.

DESIGN PICKLE VS PENJI – QUICK SUMMARY

This is a rather long and extensive review. So if you don’t want to go through everything, here’s the TL;DR

  • Pricing: We signed up for both Penji and Design Pickle’s $399 plan to see which company provided a better service and experience.
  • What’s Included: Penji’s pricing included more design types. Design Pickle didn’t include logos, complex infographics, and presentations.
  • Custom Illustrations: Included with Penji’s Team ($499) and Agency ($899) plan. Design Pickle charges $499 add-on on top of your existing plan.
  • Quality test: Both companies received the same four projects with the same exact wording, attachments, etc.
  • Design Pickle won “Versus” blog Featured Image
  • Penji won Facebook Cover Image For Digital Pub
  • Penji won Print Magazine Cover Re-Design
  • Penji won Content Infographic Re-Design.
  • Design details: Penji’s designs got the small details mentioned in the brief.
  • Customer support: Design Pickle had more responsive support and online knowledge-base. Penji’s account manager proactively emailed us with updates and answered questions in a timely manner.
  • Turnaround: Both companies delivered 2-3 drafts within 24 hours. Revisions were also speedy. Design Pickle took 12 – 24 hours for revisions, while Penji usually turnaround revisions the same day.
  • Platform & Integrations: Both had intuitive and easy-to-use platforms. Design Pickle had more integrations. Penji’s Slack integration was difficult to use and requires help from developers.

Final verdict

Choosing between Design Pickle and Penji, Penji won in with their design quality and attention to detail whereas Design Pickle won with their support team and integrations.

Penji offers better value by covering more design categories, giving you more options to choose from when you’re requesting work. Penji’s design team was also more responsive and felt like working with people instead of simply receiving canned responses.

Design Pickle was excellent in terms of their operations. They laid out the step-by-step process very well and you knew what to expect next.

Penji promo code

If you want to give them a try, use this promo code “OMDVP25” to get a Penji discount of 25% off your 1st month.

Design Pickle’s promo code

TBD


DESIGN PICKLE VS PENJI FULL REVIEW

Although both companies offer the same services, their pricing model is very different. Design Pickle separates their plans into Pro and Standard. Standard starts at $399/month and you’ll be working with a Filipino designer with the expectation of a next-day turnaround.

How much does Design Pickle cost?

Design Pickle's pricing table
(Pricing as of 4/2/2020. Picture edited to fit article. )

Meanwhile, the $995 lets you work with the designer via Slack for real-time communication and same-day delivery. You also get advanced infographics, animated GIFs, and Powerpoint designs on the Pro plan.

How much does Penji cost?

Penji’s pricing, on the other hand, has three tiers. Penji’s low plan is ironically called its “Pro” plan. At $399/mo it costs the same as Design Pickle’s Standard plan and appears to offer the same level of design service. Design Pickle offers Zapier integrations. Although Penji doesn’t offer Zapier integrations, they have an Invite feature that lets you add more than one user to the account. I personally find that very useful.

(Pricing as of 4/2/2020. Picture edited to fit article)

For this review, we chose to sign up for Design Pickle’s $399 Standard plan to compare against Penji’s $399 Pro plan.

DESIGN PICKLE VS PENJI $399 PLAN COMPARISON

The pricing page alone doesn’t tell the whole story. We want to know exactly what each plan offers and what you get in terms of design offerings for $399/month. After digging around their websites and asking their support chat, we uncovered more details each plan has to offer. Here’s a chart we made to showcase all of the hidden features and important benefits included with the $399 plan from each company.

Design Pickle vs Penji: Basic plan comparison chart

There’s a number of differences between the two company’s offerings for their base $399 plans that you need to be aware of.

Number of Designers

Design Pickle’s pricing plans indicate that they will assign 1 designer to you and you’ll be working with just that designer. If you prefer a personal connection with your designer, this may be the best option for you.

Penji doesn’t assign you to any designer until you actually create a project. When you create a project, you’ll be assigned a designer with the best skillset for that type of project. Penji’s support team told me they utilize this method of assigning to make sure we only work with designers who are actually good at the type of design we’re requesting. I’ll have to give a point to Penji for this one.

Logo Designs

Design Pickle explicitly stated that they only offer logo design for their Pro plan ($995/m). Penji’s pricing page doesn’t explicitly state it, but their customer support confirmed that they include logos for all plans.

Illustrations

Neither company offers custom illustrations as a part of their $399 plan. However how they incorporate it is uniquely different. Penji packaged Custom Illustration in their Team ($499) and Agency ($899) plans.

Design Pickle doesn’t include Custom Illustration in their Pro plan ($995). To get Custom Illustrations, you will need to pay an extra $499 add-on every month that you need an illustrator.

Design Pickle vs Penji: Here’s what it will cost you to get custom illustrations with each company.

Penji: Team plan $499 / month (includes Custom Illustrations)

Design Pickle: Pro plan $399 + $499 Custom Illustration add-on = $898 / month

It costs quite a bit more to get custom illustrations with Design Pickle. If you rarely need custom illustrations, this won’t be an issue. But if custom illustration is a big part of your design needs, you might need to look closely at this.

1. REGISTRATION AND ONBOARDING

Design Pickle vs Penji’s registration process was both smooth and efficient. I didn’t feel either one asked too many questions or complicated things. Penji allows you to sign up for any plan you want right away. Meanwhile, Design Pickle only lets you sign up for the Standard plan. To register for the Pro ($995) plan, you need to schedule a demo

Design Pickle vs Penji’s Onboarding

After I signed up for their services, both led me straight into their online portal right away. I was able to create my first project almost immediately. There wasn’t actually a “Welcome” email with Design Pickle, which was strange, I figured they’d send me something. I did get a handful of emails, one of which was a brilliantly created video that showed me how to write a better project description. The video was quite long, but it was polished, well-written, and hilarious. I love that about their company.

Penji was very conservative with their onboarding. I received an official “Welcome to Penji” email with essential information, which was nice. Then the next day I received an email from someone named Charmaine from their company. It wasn’t a templated or auto-responder email, it was my account manager emailing asking how I was doing. I liked that.

2. CREATING DESIGN PROJECTS

Now for the real question – who provides better quality designs? All the features, bells, and whistles are pointless if the company can’t turn around quality designs for you.

We created three test projects and posted them to Penji and Design Pickle. To make sure everything was fair, we submitted all projects with the exact same description and attachments. We even went as far as giving them the same exact feedback on each of the drafts.

Here are the test projects:

  1. Facebook Cover Image For Digital Pub
  2. Print Magazine Cover Re-Design
  3. Content Infographic Re-Design
  4. “Versus” blog Featured Image

As a digital publication, we work with design agencies and freelancers to get our design work done. These projects are taken directly from our queue. We chose these projects specifically because they all require different skills to complete and will give us an idea of how versatile each company is.

3. TURNAROUND TIME

We submitted the four projects to both Penji and Design Pickle respectively. Both the drafts and revisions were quick by both companies.

Design Pickle

We received drafts for 2 out of 4 projects back the next day. This was very fast – much faster than any of the freelancers we’ve hired. One of the projects didn’t receive submissions because my designer had a question that needed a response, which was understandable.

Upon submitting revisions, I started to see delays. Even when I submitted simple revisions, it seems to always take 24 hours no matter how small or big the revisions were.

Penji

We received drafts for 3 out of the 4 projects back from Penji within 24 hours. My designer also asked a question about one of the projects, but she skipped that one and worked on the 4th project instead of waiting for my response.

Revisions were usually done the same day. And I noticed that if my designer isn’t online, my account manager would assign another designer to quickly jump in and make the revisions.

Turnaround Winner…Penji

In terms of turnaround time, Penji is faster. Both companies were fantastically speedy with delivery and I can’t say I was disappointed with either. However, Penji was able to deliver fast revisions, especially simple ones, much quicker. And that’s important because waiting 24 hours for a fix on a small grammatical error is frustrating.

4. DESIGN QUALITY

Now for the ultimate reveal. Design Pickle vs Penji, which company produced better quality design? See for yourself.

“Versus” blog Featured Image

Blog Graphics Comparison

This was a fairly simple blog graphic request. We write a lot of comparison articles and wanted a featured image that we can use as a template and swap out names of products or companies that are being compared.

Design Pickle: My designer’s name was Arvin. It took us several revisions to get to the final product, and overall it’s very close to what I had envisioned. 8/10

Penji: My designer’s name was Kenny. It also took several revisions, however, I can’t say I was pleased with the final product. It felt like Kenny was just following instructions and nothing more after the 2nd revisions. I give this project 5/10.


Facebook Cover Image For Digital Pub

Design Pickle vs Penji Facebook Cover Design Comparison

Our publishing partner Consumer’s Guide needed a new Facebook cover photo. This was a fairly simple design request, with the exception that you have to check out the website and understand what the company does in order to create a banner. I gave special instructions such as, “Use the logo in the design and showcase what the publication does on the cover image.”

Design Pickle: Given I was impressed with Arvin on the 1st project, I was thoroughly disappointed with this one. I don’t think the designer even went on the website to review the publication at all. Just a glance would’ve helped. This looks like 6 random images from Pexels or Unsplash stitched together. 3/10

Penji: Rowell (a different designer) was assigned to this project, and it seemed like he took the time to review the website before designing. I didn’t even know, but apparently there was a new logo on the website that I wasn’t aware of. Rowell took the time to ask for the new logo. The end result was beautiful and our friends over at Consumer’s Guide loved it. 9/10


Print Magazine Cover Re-Design

Magazine Cover Comparison

The designers were tasked to design the cover for the Owner’s Mag second edition print magazine. All instructions, copy, and even past designs were given. The cover needed to look professional, refined, and most importantly highlight the Coronavirus Pandemic. I also asked for this to design in Photoshop.

Design Pickle: I was assigned to a designer named Alyssa randomly, and wasn’t sure why. The first draft was not up to par with what I received from my first project. She also gave me an Adobe Illustrator files instead of Photoshop like I had requested. Arvin, my main designer, was quickly re-assigned to fix the design. Several drafts later, it’s just nowhere near the level of polish and professionalism that we needed. I gave instructions to “Highlight the Coronavirus” section. My designer proceeded to make the texts CORONAVIRUS texts bigger. Quality rating: 3/10.

Penji: Billie was assigned to this project. The first several drafts were exactly what I asked for and more. It was clear to me that Billie has designed plenty of magazine covers before as she knew where to place text and images and how to organize content blocks on a cover. It took a few revisions to be perfect, but I saw a high level of professionalism.

What I was most impressed with was how she highlighted the “Coronavirus” section. I was speechless at the final product. I showed the design to my editor and they couldn’t believe it didn’t come from one of the design agencies we hired. Of all the designs we submitted, the quality and level of creativity in this design far exceeded our expectations. And this is the design we will likely be going with for our print edition. Quality rating: 10/10


Content Infographic Redesign

Infographics are some of the most challenging and difficult designs to get right. Infographics need to be entertaining to look at while also present statistics and numbers in a way that’s easy to read and digest. Even freelance graphic designers who we’ve hired from Upwork and Fiverr have struggled with this in the past.

Design Pickle: Arvin followed instructions, however, there was no creativity in the design. It’s just left and right blocks of texts and icons. The icons were all of the different stylings, clearly from different designers on Freepik or another free resource site.

I have to be fair and say that it’s not a bad design, but it’s not an infographic. Not even close. And this isn’t something we can use to publish for our audience. Design quality: 4/10

Penji: I was assigned another designer from the beginning, but requested for Billie given how impressive her magazine cover design was. The results speak for itself. The gradient is beautiful and easy to look at without being overwhelming. Each item from 1 – 8 was organized and flow gracefully down the page.

Each icon makes sense with its content block. And the way the 55%, and 78% statistic was intelligent and meaningful. All of the content seems like they fit and flow together. This infographic design is on the same level of professionalism and detail that we’re used to from working with design agencies in our city. Design quality: 10/10

5. ATTENTION TO DETAIL

Both designers from Penji and Design Pickle were fantastic individuals to work with and we don’t have complaints with either Arvin or Billie. However, designers from Penji seem to pay more close attention to the details of the designs.

There was a lot of little errors from Design Pickle’s submission. The woman in the pink shirt icon is duplicated in two of the graphics. The 78% graphic didn’t make any sense and you can’t see the tiny icons inside of the icon.

The other thing that bothered us was the use of colors. The design on the left had poor color choices for the background colors. The light-blue is used twice, and they connect and bleed into each other (1 and 7). Penji’s design on the right had colors that complement one another and just overall looks more professional.

6. CREATIVITY

Creativity is a difficult thing to measure. It’s easy to tell your designer to “be creative” with the design, but it’s almost impossible to pinpoint. Creativity is one of those things where you just have to trust that your designer has.

My experience working with Design Pickle vs Penji produced interesting results. Despite giving the same instructions and feedback word for word, the outcome was completely different. Design Pickle’s designers were great at following detailed instructions and almost too good to the point where they didn’t put in their own creativity.

For the Magazine cover design, I gave the following instructions

  • Have stock images of people moving and working in the background to show movement
  • Make Product Review and Exclusive sections stand out
  • The major headline is “Coronavirus Pandemic Explained”. Make this the most prominent element on the page

As you can see from the image above, the two designers both had a different creative vision for how to make the Coronavirus section stand out. To us, Penji’s vision was more creative and impactful.

ONLINE PLATFORM

Both Design Pickle and Penji have their own dedicated platforms, which is both a good and a bad thing. We personally prefer if their designer just joins our platform and works with our team on Asana or Trello. But we understand their business model can’t allow for that kind of personalization.

Both platforms were super easy to use and I have very little complaints. They’re not complex platforms and are both seamless enough that you won’t need any complicated tutorials or share-screen walk-through to get the hang of.

I didn’t like how Design Pickle’s platform constantly tries to sell me their CEO’s content. The platform tries too hard to get me to click on links to his podcasts, webinars, etc. and I was more annoyed than appreciative.

Penji’s platform is cleaner, less bulky, and didn’t try to sell me anything. And that, I appreciated. I get that Design Pickle wants to get more clicks and signups for their CEO’s webinars, but there are better ways to do that.

INTEGRATIONS

One of the things I love about Design Pickle is its abundance of integrations thanks to Zapier. Although I haven’t used it myself, my coworkers swear by it and have used Zapier integrations with other software. I don’t know how their Slack integration work because we signed up for the Standard plan, but I have a feeling it’s not actually an integration, but more so someone joining our Slack team and working with us. And that’s a great thing.

Penji didn’t have Zapier integration, instead, they have Slack Integration API. It was a bit complicated and required our developer to actually setup with our Slack. Definitely not user-friendly or intuitive. This point goes to Design Pickle.

COMMUNICATION

Communication is VERY important in graphic design. Both companies did an exceptional job communicating within all of the design projects. Despite not being able to meet or talk to any of the designers and having everything be done online, communication always felt responsive and tight with both companies.

The one thing I like about Penji was that my account manager was very active in communicating with me. I believe I also had an account manager for Design Pickle, but they rarely contacted me except when for I wanted to cancel.

My Penji account manager, Charmaine, emailed me right after I signed up and personally contacted me when she saw that I wasn’t happy with some of the revisions. That’s an extra layer of care that Penji gave that was missing from Design Pickle. And to me, it made a huge difference in my overall satisfaction.

CUSTOMER SUPPORT

Both companies provided top-notch customer support and both were very responsive to my needs.

Design Pickle shined in two major areas when it comes to their support. They use Intercom for live chat and during most day-time hours someone was available to answer me. They also have a knowledge base where you can look up FAQs, although I’m not sure how useful this would be since this is a service and not a complex SaaS software. Regardless, it was a nice thing to have just in case.

Penji’s customer support was also excellent as my account manager was a real person who constantly checks on my projects and contacts me proactively whenever there was an issue. I really liked the human element that Penji always seems to provide. The downside is that there’s no live chat. And whenever I needed help, the chat interface of Penji just sends an email out to my account manager.

Overall, both companies were great. Design Pickle responds faster and has more online help resources. Penji, on the other hand, has a very active account manager who proactively emails me.

OUR FINAL VERDICT

Choosing a winner is difficult as both companies are great in their own respective ways. Both have been around for several years, however, Design Pickle has been around longer. Both provide a great experience and I can’t say I’m upset or disappointed with either service. But there are many areas where one outshines the other.

Design quality – Penji

Of the four projects, Design Pickle won 1/4. Penji won the remaining 3/4. The clear winner in terms of design quality goes to Penji. From our experience, the design quality, creativity, and attention to detail were better with Penji than with Design Pickle.

Turnaround time – Tie

Design Pickle vs Penji in turnaround is a complete tie. Both were exceptionally fast with their initial drafts and also revisions. Design Pickle lagged a bit and usually took 12 – 24 hours to complete revisions, but my designer turned around more drafts than Penji.

Penji even though turned over fewer initial drafts, the designs were higher quality and revisions were usually the same day. Both providers were incredibly fast by any standards, therefore we call this one a tie.

Attention to detail – Penji

Penji outright wins in this category. In just about every design submission we received, our designer from Penji seems to pay closer attention to the little details than their counterpart at Design Pickle.

Creativity – Penji

Design Pickle vs Penji’s creative output is actually a close one. Arvin from Design Pickle was great at the Versus blog graphics. It was so creative that we’re using it for this specific review. However, Arvin and the other designers assigned to me seemed to stumble at more complex projects such as the infographic and Magazine cover.

Penji designers tend to ask me more questions and submit more drafts for me to choose from. You can see from the designs above, submissions from Penji generally appear more refined, creative, and artistic.

Overall, Penji wins at the creative output.

The winner…

Design Pickle vs Penji – the winner has been decided. It’s Penji. Both companies are exceptional, however, we chose Penji for the following reasons:

  • Penji offered more value for the same price
  • Better quality design, attention to detail, and creativity
  • Felt like I was working with real people more than processes and automation

This certainly doesn’t mean that Design Pickle doesn’t have good designers. We acknowledge that luck could play a role. Perhaps Arvin from Design Pickle wasn’t the best pick for us. And perhaps we got paired with the best designer on Penji. Who knows. But factoring in multiple criteria and testing various types of design projects, we concluded that Penji gave us a better experience and proved to be a better value.

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Business

6 Companies That Use Chatbots For Marketing and Customer Service

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a robot holding a smartphone

Chatbots have emerged as powerful tools that bridge the gap between humans and machines. These intelligent virtual assistants have transformed how we interact with technology, providing seamless and engaging conversational experiences across the web. We will explore popular chatbots that have made their mark on the web. These chatbots have unique capabilities and applications like customer service, e-commerce, healthcare, and productivity.

What are Chatbots? 

a robot looking at the screen

Chatbots are computer programs that simulate human-like conversations through text or voice interactions. They use artificial intelligence (AI) technologies such as natural language processing (NLP) and machine learning to understand and respond to user queries and requests. 

Chatbots can be deployed across various platforms, including websites, messaging applications, and voice assistants. Today, chatbots are widely used as a tool for customer service, information retrieval, personal assistants, and more. 

How Do Chatbots Work?

images of headphones, cellphone, smartwatch and the name SIri

At the center of chatbot technology lies NLP, the same technology that enables voice recognition systems used by virtual assistants like Apple’s Siri and Microsoft’s Cortana.

Chatbots process the user’s text prompt before responding based on algorithms that interpret and identify what the user said. Then, it infers what they mean or want and determines appropriate responses based on this information. 

While chatbot technology differs from NLP technology, the former can only advance as quickly as the latter. With continued developments in NLP, chatbots remain independent of algorithms’ ability to detect the subtle nuances in written and spoken dialogue.

This is where most applications of NLP need help, not just chatbots. Any app that relies upon a machine’s ability to parse human speech will likely struggle with the complexities inherent in elements of speech, such as metaphors and similes. Despite these considerable limitations, chatbots are becoming increasingly sophisticated and responsive. 

To further show chatbots’ benefits, six companies use advanced technology for marketing and customer support. 

1. Endurance Robots 

endurance chatbot
Image Source: Endurance

Russian technology company Endurance developed its companion chatbot. Some patients with dementia can’t engage in meaningful conversations anymore. But many people with the disease retain much of their conversational abilities as their illness progresses. However, the shame and frustration that many people with dementia experience often make routine, everyday talks with even close family members challenging.

The Endurance chatbot aims to determine differences in conversational models that may indicate immediate recollection problems. Even though this is quite an ambitious technical challenge for an NLP-based system.

Since the chatbot is a cloud-based solution, physicians and family members can review communication logs taken from the bot. The process helps identify potential degradation of memory function and communicative obstacles that could signify deterioration of the patient’s condition.

2. Casper

casper chatbot

Enter the fantastic Insomnobot 3000, a conversational agent that aims to give insomniacs someone to talk to while the rest of the world rests easy. It was created by a digital agency called ACNE in partnership with the mattress company Casper.

Insomnobot 3000 is available through text messaging and is designed to keep users company during the late hours when they may be struggling with sleeplessness. The chatbot engages in casual conversations, provides distractions, shares stories, and offers a listening ear to help alleviate feelings of loneliness or anxiety accompanying insomnia.

While Insomnobot 3000 can provide some comfort and distraction, it is essential to note that the chatbot is not a replacement for professional medical advice or treatment. If you are experiencing chronic or severe sleep issues, it is still best to consult a healthcare professional for proper evaluation and guidance.

3. Marvel

marvel chatbot

Marvel’s cinematic universe is expanding even faster than the boundaries of the observable universe itself. Interestingly, Marvel turned to chatbots to further immerse fans in their favorite comic-book storylines in real life. Marvel’s chatbot that lets comic-book geeks talk to Star-Lord himself is also quite good.

4. UNICEF

unicef ureport chatbot

International child advocacy nonprofit United Nations Children’s Fund (UNICEF) also uses chatbots to help people living in developing countries discuss the most urgent needs in their communities. The bot, called U-Report, focuses on large-scale data gathering via polls – this isn’t a bot for the talkative. U-Report regularly sends out prepared polls on various urgent social issues. The users, known as “U-Reporters,” can respond with their input. Then, UNICEF uses this feedback as the basis for potential policy recommendations.

5. MedWhat 

medwhat chatbot

If you have WebMD bookmarked for similar reasons, visiting our MedWhat site or app might be worth checking out. MedWhat applies data science techniques to healthcare data stored in 2D medical images, 3D medical images, electronic health records, and wearable devices.

This chatbot aims to make medical diagnoses faster, easier, and more transparent for patients and physicians – think of it as an intelligent version of WebMD that you can talk to. MedWhat runs under a sophisticated machine learning system that offers accurate responses to user questions based on behaviors that it “learns” by interacting with human beings. The bot also draws upon vast medical research and peer-reviewed scientific papers to expand its already considerable medical expertise.

6. Roof AI

roofai chatbot

Roof Ai is a chatbot that helps real-estate marketers to automate interacting with potential leads and lead assignments via social media. The bot identifies potential leads through Facebook, then responds almost instantaneously in a friendly and conversational tone that resembles a real person’s. Based on user input, Roof Ai prompts potential leads to provide more information before automatically assigning the lead to a sales agent. 

The chatbot is still under development, though interested users can reserve access to Roof Ai via the company’s website.

Conclusion

Chatbots have emerged as powerful tools in communication and customer service. Their ability to simulate human-like conversations and provide instant assistance has revolutionized how businesses and individuals interact with technology. While chatbots excel in many areas, it’s important to acknowledge their limitations. They often lack the emotional intelligence and empathy of a human counterpart. However, the ongoing development can improve chatbot technology to bridge these gaps and provide even more personalized user experiences.

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Business

10 Viral Ad Campaigns and What We Can Learn from Them

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four people looking at their phones

On the internet, anything can go viral. But that doesn’t mean that there aren’t tried and tested recipes for success. Here, we break down some of the most viral ad campaigns in the last few years. 

As you’ll learn, the top viral marketing campaigns use a mix of social media listening, trendspotting, creativity, and sincerity. From video landing page ideas to social media marketing, these campaigns integrated the best elements that took the internet by storm.  

1. Apple: Shot on iPhone

viral ad campaigns example

One of the best ways to go viral online is to call for user-generated content. And Apple’s annual Shot on iPhone ad campaigns just gets that sweet spot right. 

What we can learn from the campaign: No true ads person will just put out a call for content and call it a day. Give the audience something that they want to make content with, and you’re golden. With Apple, their Iphone’s features are enough to make a whole generation of individuals experiment with their creativity. 

2. Gillette: #SayPubic Campaign

viral ad campaigns examples

In 2022, Gillette Venus released The Pube Song to start a conversation and normalize pubic hair in women’s bodies. It’s one of the brand’s more viral ad campaigns because of its playful tone and strong self-love message.  

What we can learn from the campaign: It can be a calculated marketing risk to talk about what’s taboo. But their song campaign manages to balance the weighty message with a lighthearted delivery that doesn’t take away from the issues it’s discussing. 

3. Airbnb: Ukraine

viral ad campaigns example

Airbnb’s Ukraine campaign is also a moment that smashed everyone’s screens. In 2022, the company announced that global users could lend support to Ukrainians by renting out Airbnbs. 

What we can learn from the campaign: Sometimes, the best marketing move is to just rise to the occasion, get in touch with your own humanity, and do something nice. In addition, viral ad campaigns like this allowed millions to extend tangible support to Ukrainians. 

4. Netflix: Wednesday

viral ad campaigns example

Netflix is always goofing around with its marketing campaigns, but they didn’t come to play with their Wednesday promotions. Specifically, their release of ‘The Thing’ upon random New Yorkers really lighted up everyone’s week. 

What we can learn from the campaign: It’s okay to be fun and think outside of the box! You don’t have to stick to the same strategies if you want to go viral. In fact, when you do things on a grand scale, the audience does the virality for you. 

5. Dunkin: Ben Affleck 

viral ad campaigns example

This recent Dunkin ad is short, but it’s comedy gold. It features the actor in a meta-scene where he talks about acting for a Meta ad. It’s short, snappy, and only 30 seconds, which may be why it quickly made rounds in social media. 

What we can learn from the campaign: It’s all about references here. This Dunkin campaign wouldn’t be effective if it weren’t for the well-known fact that Ben Affleck loves his Dunkin Donuts. Instead of brands simply ignoring this fact, it’s the perfect opportunity for them to collaborate and show the audience that they’re listening. 

6. Doritos: Jack’s New Angle

viral ad campaigns example

This star-studded ad uses the signature Dorito triangle as the star of the story. It combines the elements of music and food together, so the 2023 Doritos Super Bowl ad was truly on brand. 

What we can learn from the campaign

The ad works for the sheer spontaneity of it. Jack Harlow, Missy Elliot, and Elton John in one video? Now that’s star power. The narrative is also compact, with a playful and unexpected twist delivered at the end. 

7. Milo: Park Seo-joon

viral ad campaigns example

The Korean actor paired up with Milo Indonesia for a simple ad campaign. But there’s more. Milo also released a limited edition packaging that had netizens scrambling to get their hands on one. 

What we can learn from the campaign: We know that the K-wave is rising high, but that will only get your interactions so far. However, what made this viral marketing strategy work was that it had the actor plastered on the packaging. 

8. Rare Beauty: What are you made of?

viral ad campaigns example

Meanwhile, Rare Beauty’s ‘What are you made of’ campaign isn’t just about beauty and makeup. It’s about giving the community a safe space to speak about their lives. The curated content from Selena Gomez’ following is touching, but it also pays homage to Rare Beauty’s brand values. 

What we can learn from the campaign: Well, you could argue that Rare Beauty content always goes viral. But this specific campaign didn’t just blow up for no reason. For one, they used people with their authentic beauty stories. In fact, the spotlight on the Latino community makes this even sweeter. 

9. Dove: #DetoxYourFeed

viral ad campaigns example

This lengthy campaign by Dove guides parents on how to talk about complex body image issues for teenage girls. The company also released a short film to show how much social media can harm young girls. 

What we can learn from the campaign: Dove’s hard-hitting campaign hits us where it hurts. After doing body positivity campaigns with inclusive models from different backgrounds, they’re now addressing the root of the problem: social media. 

10. Mcdo: BTS 

viral ad campaigns example

Mcdo partnered with global K-pop artists BTS to release limited-edition BTS Meals with their signature purple color.

What we can learn from the campaign: We don’t think this campaign warrants any more explanation. But just so you know, employing artists with a global audience will always pay off when the product collaboration is affordable and accessible.

Also, did we mention that fans were selling the used packaging in online forums? It was a crazy time. To date, we think this is one of Mcdo’s most viral campaigns.  

And there you have it, some viral campaign examples to inspire your next marketing strategy. We just wanted to remind you in case this wasn’t clear yet, though. Viral ad campaigns work because the appeal isn’t surface-level.

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Top 8 Free AI Stock Trading Bots

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ai stock trading bot

The term artificial intelligence is currently making waves as it has proven to make lives easier. From writing to game development, it has become a massive part of doing business, and many are now discovering its varied uses. Stock trading isn’t exempt as we find many free AI stock trading bots, and we found the ten best just for you. Here they are:

1. SpeedBot

ai stock trading bot example

An advanced AI stock trading bot SpeedBot empowers traders with cutting-edge features and algorithms. It boasts speed and accuracy in analyzing market data, identifying patterns, and executing trades rapidly. It features an intuitive user interface that makes it suitable for beginners.

Experienced traders will enjoy its customizable settings that let them adapt the bot to their unique trading preferences. SpeedBot is a comprehensive solution that provides you with automated strategies and real-time market insights.

2. Pluto

ai stock trading bot example

If you’re looking to have advanced trading capabilities, Pluto is an excellent AI stock trading bot. It offers highly powerful algorithms and machine learning techniques to help you analyze data to identify potential trading opportunities.

Its user-friendly interface makes it an excellent option for newbies and experienced traders alike. It also lets them customize their trading strategies and risk preferences. It also gives you real-time market insights and automated trade executions.

3. Zorro

ai stock trading bot example

Offering a wide range of features, Zorro helps you develop and deploy trading strategies based on artificial intelligence and machine learning. Its key features include backtesting, optimization, and execution of trade algorithms. It has an extensive library of indicators and plugins that enable users to customize and fine-tune their strategies according to their specific needs.

Zorro is a robust and versatile platform that leverages the power of AI to optimize your stock trading performance. 

4. Composer

ai stock trading bot example

A free stock trading bot, Composer offers a wide array of advanced features for traders. It has an easy-to-use interface that allows users to create and deploy automated trading strategies powered by AI and machine learning. It lets you backtest your strategy with the use of historical data.

Composer also helps you with analyzing real-time market insights and executing your trades more effectively. Its algorithms help you identify potential trading opportunities, manage risks, and optimize your investment decisions.

5. EA Builder

ai stock trading bot example

A popular online platform, EA Builder allows you to build your own custom Expert Advisors (EAs) for automated stock trading. While its main focus is on forex trading, you can also use it for stock trading. The software lets you create EAs even without any knowledge of programming. 

With it, you can define trading rules, indicators, and conditions. EA Builders offers a free account, but you can avail yourself of all its best features when you pay a one-time fee of $97.

6. Options Road Backtester

ai stock trading bot example

A powerful tool, Options Road Backtester is designed for traders to backtest and analyze their trading strategies. Primarily for options trading, you can also use it for stock trading using options as part of your investment approach. It lets you input your trading strategy parameters and historical market data. 

This allows for simulating and evaluating the performance of your options strategies. It also gives you valuable insights into risk management, profitability, and potential outcomes that help you make informed decisions.

7. Capitalise.ai

ai stock trading bot example

Primarily a trading bot platform, Capitalise.ai may not fit the traditional definition of a standalone bot, but it has automated trading capabilities. It also offers the ability to create and deploy custom trading strategies without any knowledge of coding. You can set up rules, triggers, and conditions within the platform to automate your trading activities.

Capitalise has automation features that allow for executing trades based on predetermined criteria that make it comparable to a trading bot when speaking of functionality.

8. Equbot

ai stock trading bot example

Another AI-driven investment platform, Equbot blends AI technology with human expertise to analyze and select investment opportunities. It leverages machine learning and natural language processing to analyze vast amounts of data and identify potential investment opportunities in the stock market.

Equbot focuses on providing intelligent insights and actionable recommendations for your investment decisions. It takes into account financial statements, market trends, news sentiment, and other relevant data points to help you make decisions.

Factors to Consider When Choosing a Free AI Stock Trading Bot

Now that you’ve seen a list of free AI stock trading bots to choose from, how do you find the best one suited to your needs? While most of these bots offer similar features, some have tools that others don’t. Finding out which ones will suit you depends on your personal preferences and trading strategies and techniques. Below are a few considerations before getting one:

  • Features and Functionality – learn about the bot’s available tools and capabilities
  • Accuracy and Performance – assess its track record for reliable performance and predictions.
  • Ease of Use – check for the bot’s user-friendliness
  • Privacy and Security – make sure that it has proper safeguards in place and that your privacy and data are protected
  • Flexibility and Customization – know the extent to which the bot can be personalized to suit your trading preferences
  • Reviews and Reputation – check the feedback and reviews of other users
  • Terms and Conditions – review the bot’s terms and conditions and any potential limitations on its use

When you assess these factors, you can be sure to choose a free AI stock trading bot that will meet all your trading needs. It will also provide you with a seamless and user-friendly experience with reliable performance.

Final Thoughts

The availability of free AI stock trading bots gives traders an exciting opportunity to harness the power of AI in their investment endeavors. Exploring the list we made above gives you access to a wide range of functionalities. However, artificial intelligence isn’t as dependable as we want it to be.

To find the best AI stock trading bot, you’ll still need careful consideration. This is to ensure that your strategies, with the help of these bots, will result in more informed investment decisions in the ever-dynamic world of the stock market.

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